Dentidril is a viral campaign for a new Dutch brand called ixorg.
The infomercial and website in which the Dentridrill was promoted, led to a lot of rumour and speculation on- and offline during the previous week. Both were viewed over 200.000 times.
The viral was a surprising way to tell people there’s a new way of dealing with your dental costs.
In the Netherlands more and more people are uninsured because they can’t or won’t pay for high insurance premiums. However doing it all yourself, as the Dentridrill suggests, is not a realistic option off course.
That’s why ixorg is introducing a new proposition, which combines building your own dental expenditure budget with a low cost calamity insurance.
Credits:
Client: ixorg
Creative Ad Agency: GreyPOSSIBLE Amsterdam
Production infomercial: Electric Zoo
Director: Frits Taberima
Website: Yes2web
Sound: Earforce
Responsible on client site: Marco Dees, Bart Mulder, Claudia de Graaff