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DDB Toronto's New "Dueling Imprezas" Creative Shows Just How Fun Imprezas Are To Drive

Japanese vehicles are known for quality, not necessarily the driving experience. However, the Subaru Impreza is a driver’s car through and through. Subaru Canada wanted to let people know that the 2014 Impreza, available in both a four-door and five-door model, has been engineered to provide a truly fun driving experience that the competition simply cannot match.
There is nothing that drives like a Subaru Impreza four-door… except the Subaru Impreza five-door. So to demonstrate just how capable and fun these two vehicles are to drive, we pitted them against one another in the ultimate testing ground: the desert flats. Set to the song “Dueling Banjos,” the playful creative depicts two Impreza drivers pushing their vehicles to the limit, and loving it, in a friendly head-to-head competition.
Developed by DDB Canada’s Toronto office, the new campaign includes cinema, television, print and digital advertising. The national campaign kicked off this week and will run into the fall. "Dueling Banjos" performed by Bradleyboy.