The NBA's San Antonio Spurs star players: Tim Duncan, Manu Ginobili, Kawhi Leonard, Patty Mills, and Tony Parker are the faces of this series or humorous commercials for grocery chain H-E-B. The ads were created by The Richards Group which includes four: 30 ads: “Barbie,” “Wise,” “Slogans,” and “Toga”. This is Duncans 10th year appearing in the annual spots, according to HEB Group VP, Cory Basso the guys clicked so well during filming that all four ads were done in 5 hours.
H-E-B has hundreds of affordable and delicious organic products. Take Manu’s advice “a man who eats food closer to the earth becomes closer to the earth.”
The Spurs are grilling up H-E-B Specialty Burgers, including the brisket burger, blue cheese burger and the salmon burger. The guys try to get Patty Mills to say a famous Australian saying in the "Barbie" commercial.
Tim Duncan finds his teammates have gone Greek after trying H-E-B 100 Calorie Greek Yogurt in the "Toga" spot.
The Spurs are coming up with new slogans for H-E-B Creamy Creations Ice Cream. Kawhi has an indubitably good slogan for his flavor.
Creative Credits:
H-E-B Group VP Advertising and Marketing: Cory Basso
H-E-B Senior Advertising Account Manager: Judi Janney
H-E-B Advertising Account Manager: Jenny Williams
Advertising Agency: The Richards Group
Brand Creative Group Head: Chris Smith
Brand Creative/Art Director: Bo McCord
Brand Creative/Copywriter: Wendy Mayes
Brand Creative/Copywriter: Brittany Sarrett
Brand Creative/Art Director: Kyle Kelley
Brand Creative/Copywriter: Steve Grimes
Brand Creative/Art Director: Kevin Reid
Director of Broadcast: Greg Gibson
Agency Producer: Debbie Koppman
Business Affairs Manager: Sara Sax
Business Affairs Manager: Devona Mayeur
Brand Management: Howard Blevins
Production Company: Sugar Film Production
Director: Chris Smith
Executive Producer: Tony Miglini
Head of Production: Michelle Isbell
Editorial: Fast Cuts
Editorial Executive Producer: Lisa Hill
Editorial Senior Producer: Barbara Sanders
Offline Editor: Jason Payne