Underwear maker Bonds Australia takes a ballsy new approach to it's advertising with this entertaining new web ad entitled "The Boys — Impact".
Creative Credits:
Ad Agency: Clemenger BBDO, Melbourne, Australia
Creative Chairman: James McGrath
Executive Creative Director: Ant Keogh
Creative Directors: Ant Phillips, Richard Williams
Senior Producer: Karolina Bozajkovska
Group Managing Director: Simon Lamplough
Account Director: Grant Oorloff
Planning Director: Michael Derepas
Production: Guilty Content
Director: Tony Rogers
Producer: Jason Byrne
DOP: Marin Johnson
Editor: Richard Hamer / HM Creative
Online: Stafford Wilson, Kitset Grafix/Sam Coates, FINISH
Sound: Paul Le Couteur / Flagstaff