Join renowned football coach Jim Harbaugh, his wife Sarah and their enthusiastic children as they show off their appreciation of great nutrition by adding fairlife milk to their daily routines.
Health and wellness company fairlife, LLC and digital media company Onion, Inc. are kicking off football season with a new digital media campaign starring coaching legend Jim Harbaugh.
The dairy brand is teaming up with Onion, Inc.'s creative services division, Onion Labs, in a series of digital videos highlighting not only Harbaugh's sense of humor, but his undying enthusiasm for milk.
"Since I was in charge of passing out milk to fellow students in the third grade, I've been finding ways to add milk to my diet," said Coach Harbaugh. "My family loves milk almost as much as I do, and fairlife makes milk even better with more protein and calcium."
The 6-part video campaign, "Harbaugh Highlights," shows Harbaugh in his element, reviewing play-by-play footage. However, the "game" footage is of his wife, Sarah Harbaugh, as she fuels their growing family with delicious fairlife ultra-filtered milk, with Harbaugh providing zealous color commentary. The digital videos will live on YouTube and fairlife's social channels.