At the crack of dawn, while most of the world is still sleeping, there’s a legion of early risers up and moving. They're ready. They're ambitious. The spot created by W+K New York and Arts & Sciences takes to various places around the world at 4am showcasing these should-be-sleepers as they head out to take on the world, the ad is set to the song 'Heigh-Ho' from Snow White.
CREATIVE CREDITS:
AD AGENCY: W+K New York
TV PRODUCER: Cheryl Warbrook
CREATIVE DIRECTOR: Sean McLaughlin, John Parker
COPYWRITER: Al Merry
ART DIRECTOR: Toliver Roebuck
EXECUTIVE CREATIVE DIRECTOR: Karl Lieberman
EXECUTIVE PRODUCER: Marc Marrie
MANAGING DIRECTOR: Mal Ward
PRODUCER: Zoe Odlum
HEAD OF CONTENT PRODUCTION: Nick Setounski
BUSINESS AFFAIRS: Justine Lowe, Lindsey Timko
PROJECT MANAGER: Ava Rant, Jason Pelton
ACCOUNT MANAGEMENT: Liz Taylor, Meghan Mullen, Caitlin Collette
BRAND STRATEGIST: Sean Staley
MUSIC AND SOUND
SOUND MIX: Tom Jucarone @ Soundlounge
OFFLINE
PRODUCER: Lisa Barnable
EXECUTIVE PRODUCER: Eve Kornblum
EDITOR: Biff Butler
EDIT COMPANY: Rock Paper Scissors
POST PRODUCTION / VFX
PRODUCER: Colin Moneymaker & Abi Klimaszewska
POST PRODUCTION HOUSE: The Mill
TELECINE: Tom Poole @ CO3
FLAME ARTISTS: James Cudahy & Kieran Hanrahan
FLAME: Keith Sullivan
PRODUCTION COMPANY
PRODUCTION COMPANY: Arts & Sciences
DIRECTOR: Matt Aselton
DOP: Mihai Malaimare Jr