The Breathe Easies star in this new anti-smoking ad campaign created by The Barbarian Group for the Ad Council.
Seven million children in the United States have asthma and nearly two-thirds of them will experience an asthma attack this year. The CDC estimates that children miss 11 million school days each year due to asthma.
Although there is no known cure for the disease, experts agree that there are a variety of ways to reduce the number of asthma attacks. One way is to reduce exposure to the environmental factors — asthma triggers — that make asthma worse. This campaign provides parents and caregivers with simple tips on how to eliminate specific asthma triggers in order to reduce symptoms and help prevent asthma attacks.
The new English and Spanish PSAs introduce the Breathe Easies, an asthma-centric rock band whose catchy tunes provide parents and caregivers with these tips in a way they won't easily forget. For more tips and fun songs about preventing asthma attacks audiences are encouraged to visit www.noattacks.org.
This campaign first launched in March 2001 and includes PSAs of all media types in both English and Spanish.
Credits:
Creative Advertising Agency: The Barbarian Group
Directed By: BUCK
Executive Creative Director: Orion Tait
Executive Producer: Anne Skopas
Creative Director: Thomas Schmid
Associate Creative Director: Gareth O’Brien
Senior Producer: Kitty Dillard
Production Coordinator: Ann Seymour
Art Direction: Gareth O'Brien, Thomas Schmid
Storyboards: Gareth O’Brien, Thomas Schmid
Puppet Design: Gareth O’Brien, Thomas Schmid
Set Design: Gareth O’Brien, Thomas Schmid
Additional Design: Ben Langsfeld, Yker Moreno
3D Previs: Brice Linane, Ryan O'Phelan, Arvid Volz
Puppet Construction: James Godwin
Set Construction: J Bell
Lead Onsite Set Build: J Bell
Prop Stylist/Lead Art Department: Leah Berkowitz
Art Department: Kyle Mowat, Andrew Schoneweis
Editorial: Chad Colby, Justin Lawes, Gareth O’Brien, Andrew Schoneweis
Animation/Composite: Chad Colby, Jose Fuentes, Justin Lawes, Gareth O’Brien, Andrew Schoneweis
Director of Photography: Davon Slininger
Bello: James Godwin
Tuuli: Tyler Bunch
Choons: Ceili Clemens
Colorist: Seth Ricart
Music: Parry Gripp