Toyota Europe is on a mission to make drivers "Fall in Love with Driving Again" with its new ad campaign, created by Saatchi & Saatchi.
Watch as 30 drivers navigate the busy streets of Rome. Driving a Toyota Hybrid and a non-hybrid car, we observe their emotions behind the wheel to see if a car could make them fall in love with driving again.
Toyota Hybrid: Fall in love with driving: 60 ad below.
Creative Credits:
Ad Agency: Saatchi & Saatchi, London
Digital Director: Lloyd Salmons
Creative Director: Dan Rutherford
Art Director: Bruno Di Lucca
Copywriter: Dan Rutherford
Director: Nic Bello
Production Company: Akita Films