Nexium 24HR developed a humorous integrated media campaign that allows consumers to explore, discover and poke a little fun at which “Holiday Selves” they become.
Creative Credits:
Client: Pfizer
Brand: Nexium 24HR
Agency: Leo Burnett Chicago
Campaign: Protect Yourself from your Holiday Self
Executive Creative Director: Jeanie Caggiano & Mylene Pollock
Creative Directors: Craig Shparago/Ryan Dickey
Associate Creative Directors: Pippa White
Creative Team: Caroline Ganson
Digital Strategists: Fran Diamon, Kristy Schilling
Executive Producer: Tom Keramidas
Production Credits for Song Video ONLY:
Sr. Producer: Rod Wilson
Director of Production: Vincent Geraghty
Executive Producer: Tom Keramidas
Business Manager: Katie Rogulich
Talent Manager: Sara Anderson
Production Company: Burbank Gamma Ray
Director: Tony Yacenda
Executive Producer: Sue Yeon Ahn
Line Producer: Krista Thompson
Editorial Company: Whitehouse Post/Chicago
Editor: Christine Wolf
Music Company: Steve Ford Music
Audio Engineer: Sam Fishkin @ Mix Kitchen