S’well’s first-ever brand video piece called “Hydration Magic” [http://bit.ly/1NEybXQ], produced by Derby, a live-action creative collective and production company, and director John Poliquin, has launched today. The project is a full-service, direct-to-brand offering from Derby and collaborative partners Sound Lounge, Sidecar Casting, Nice Shoes and Groove Guild.
In order to communicate S’well's status as a fashion-forward, colorful and trendy brand, the spot opens on a sober art gallery party that’s suddenly brightened up when a water balloon fight breaks out. The production was completed over an impressive one-month span, from brief to final work. It was the full-service collaboration between Derby, Sound Lounge, Sidecar Casting, Nice Shoes and Groove Guild that allowed for the complicated and technical shoot that brought S'well's brand vision to life in the highly stylized video.
Derby Executive Producer Mary Crosse said, “Many of us have worked together previously, so reuniting a team of talented individuals across the client, creative team and production teams was a very natural fit. By leveraging our existing relationships, we created a truly collaborative environment between Derby and our partners Sound Lounge, Sidecar Casting, Nice Shoes and Groove Guild. This full-service production was the perfect solution to execute S’well’s incredibly creative and technically challenging brief for 'Hydration Magic.
Creative Credits:
Production Company: Derby
Director: John Poliquin
Executive Producer: Mary Crosse
Line Producer: Rich Schwab
Producer: Rebecca Niles
Production Supervisor: Jon Simonetta
Casting Director: Anthony Pichette
Director of Photography: Alexander Hill
Wardrobe Stylist: Jamie Grace
Production Designer: JT Camp
Client: S’well
Sarah Kauss, Founder & CEO
Jeff Peck, Chief Technology Officer
Katie Garbis, Director of Marketing & Public Relations
Danielle Hutchens, Creative Director
Danielle Adams, Social Media & Digital Design Manager
Jonathan Rosen, Creative Director
Jenna Capobianco, Creative Director
Susan Fisher, Producer
Friko Starc, Brand Strategy
Post Production
Editorial: Derby
Editor: John Poliquin
Executive Producer: Mary Crosse
Post Producer: Rebecca Niles
Color: Nice Shoes
Colorist: Gene Curley
Flame Artist: Kevan Lee
Audio Post Production: Sound Lounge
Sound Mixer: Peter Holcomb
Sound Designer: Marshall Grupp
Music Company: Groove Guild
Song: Wind At My Back
Artist: PYRMDS