Through the magic of film, we get to see what would happen if Muhammad Ali stepped in the ring against himself. If Maria Sharapova faced off against herself. And if Magnus Carlsen sat across a board from himself. All to help tell the story of a new 911 being born.
International editorial company Whitehouse Post has spliced together a high-octane campaign for Porsche called “Compete,” where iconic sports figures from past and present do battle against their greatest opponent: themselves.
The self-reflective: 60 ad features tennis star Maria Sharapova, chess extraordinaire Magnus Carlsen and a CGI version of living legend, Muhammad Ali, as they do battle with their doppelgangers at an intensity that matches the high speeds of dueling Porsche autos. Known for his dynamic and fluid style; Whitehouse Post editor Adam Marshall expertly weaves a vivid portrait in which the ferocity of a boxing match, the power displayed on the tennis court and the tension on the chessboard build a momentum to parallel the rapid pace personified by the German automaker.
Creative Credits:
Client: Porsche
Title: Compete
Product: 911
Agency: Cramer-Krasselt, Chicago
CCO: Marshall Ross
Creative Director, Art Director: Rick Standley
Creative Director, Copywriter: Bill Dow
Agency Producer: Robyn Boardman
Executive Producer: Scott McBurnie
Group Account Director: Chris Hanley
Senior Account Executive: Cara MacLean
Production Company: Persuade
Director: Mark Jenkinson
Editorial Company: Whitehouse Post
Editor: Adam Marshall
Assistant Editors: James Dierx, Lauren Richardson, Joe Walton
Executive Producer: Joni Williamson
Producer: Jonlyn Williams
via: Trust Collective