The idea for this guerilla campaign came out of the fact that life in this American election cycle has become stranger than fiction. The creatives wondered what would happen if they literally mashed up Trump with well-loved fictional stories: Dr. Strangelove, Dumb & Dumber, Humpty Dumpty, Thelma & Louise, and The Shining. The result are a series of illustrated movie posters that also serve as cautionary tales. The ads were covertly installed last week in multiple locations around NYC.
Who:
Art Director: Alex Reinoso
Illustrator: Alessandro Echevarria
Copywriter: Nick Elliott