Don’t let a bad cross-channel marketing experience take you down. How’s your customer experience? Adobe released this spot that will run, a lot during Advertising Week in New York, created by Goodby Silverstein & Partners and well, it's really just another James Bond-ish secret agent kind of thing.
"Our latest Adobe Marketing Cloud campaign highlights how a very common problem for brands the lack of connection between their different communication channels can translate to a very serious problem for customers," says Alex Amado, vp of experience marketing at Adobe.
"When cross-channel marketing goes wrong, it's bad news for businesses and consumers alike," adds Will Elliott, creative director at GS&P. "We wanted to show that all the bad guys in the world couldn't defeat a secret agent, but a bad customer experience could."
Creative Credits:
Ad Agency: Goodby Silverstein & Partners
Co-Chairmen: Rich Silverstein and Jeff Goodby
Chief Creative Officer: Margaret Johnson
Creative Director: Will Elliott
Creative Director: Patrick Knowlton
ACD/Art Director: Andrew Livingston
ACD/Copywriter: Simon Bruyn
Director of Production: Tod Puckett
Senior Producer: Benton Roman
Production Company: Biscuit Filmworks / Revolver
Director: Steve Rogers
Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Producer: Kathy Rhodes
Head of Production: Mercedes Allen Sarria
Head of Production: Rachel Glaub
Director of Photography: Nicolas Karakatsanis
Production Designer: Tunde Csaki
Editorial Company: Arcade Edit
Managing Partner: Damian Stevens
EP: Crissy DeSimone
HOP: Kirsten Thon-Webb
Editor: Geoff Hounsell
Assistant Editor: Laura Sanford
Producer: Alexa Atkin
Telecine: The Mill NYC
Colorist: Fergus McCall
Senior Colour Producer: Natalie Westerfield
VFX/Finishing
Executive Producer: Leighton Greer
Senior VFX Producer: Will Unterreiner
Production Coordinator: Alex Benavente
Shoot Supervisor: Chris Mortimer
Creative Director: Tim Davies
2D Lead Artist: Tim Davies
2D Artists: Edward Black, Kelsey Napier
Music: Woodwork Music
Sound Design: Barking Owl
Sound Designer: Michael Anastasi
Creative Director: Kelly Bayett
Producer: Ashley Benton
Mix: Barking Owl
Mixer: Morgan Johnson