A List Sunglasses   +  sports ads

"Focus and Explode" — DICK'S Sporting Goods New Baseball/Softball Commercial

Watch baseball players explosive action in newest Dick's Sporting Goods TV spot.

Settle in, know the play, and where you're going with the ball if it comes to you before the crack of the bat. Step in the box, keep your hands loose, see it all the way in, and explode through the hitting zone. Watch the frozen rope up the middle while you dig for two. Start your season with the smell of the grass, the leather of the mitt, and the sounds of the park. We can't wait much longer.

Creative Credits:
Ad Agency: Anomaly
Client: Dick's Sporting Goods
Global Creative Officer/Partner: Mike Byrne
Exec. Creative Director: Eric Segal
Creative Director: Seth Jacobs
Creative: Taylor Twist and Mike Warzin
Head of Broadcast Production: Andrew Loevenguth
Producer: Matt Flaherty
Business Director: Damien Reid
Production Company: Imperial Woodpecker
Director: Taylor Twist
Director: Mike Warzin
Managing Partner/EP: Doug Halbert
Executive Producer: Charlie Cocuzza
Producer: Anita Wetterstedt
Production Supervisor: Nikki Weavers
Production Supervisor: Claudia Rivas
Director of Photography: Peter Deming
1st AD: Jonathan McGarry
Production Designer: Gerry Delmonico
Wardrobe Stylist: Shadi Khastedai
Casting/Baseball Supervisor: Mike Fisher
Editorial: Rock Paper Scissors