See what happens when you take the time to play! Shoppers in Canada were in for a surprise: Mattel Games transformed what looked like a regular poster into a live game that offered surprise Pictionary challenges – and even more unexpected prizes. Get ready because games can happen at any time!
Credits:
Advertising Agency: TrojanOne, Toronto, Canada
Chief Creative Officer: Graham Lee
Executive Creative Director: Gary Watson
Art Director: Graham Lee
Copywriter: Gaby Makarewicz
Consumer Engagement Team: Imran Choudry, Danielle Minard, Kristyn Turner
Digital/Agency Production Team: Mark Stewart, Garrett Reynolds, Kevin Burke
BA Recruitment: Justin Orfus, Moira MacDonald
Agency Producer: Laurie Maxwell
Production Company: studio m
Executive Producer: Mike Mills
Line Producer: Jonny Pottins
Director: TJ Derry
Cameras: Dave Derry, Jon Staav, Bruce William Harper
Editor: Jesse Manchester, studio m
Colour Grade: RedLab
Music & Sound Design: Imprint Music