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Lenny Kravitz and James Franco Win The Crowd in Official Guitar Hero Live Trailer

Photo credit: Mathieu Bitton

Lenny Kravitz and James Franco take each other on in this cool trailer / commercial for Guitar Hero Live, the new mode that features real crowds with real reactions. Featuring the song “Keep On Swinging,” by Rival Sons.

With just a couple weeks to go until the highly-anticipated return of Guitar Hero, Activision is kicking off the launch for Guitar Hero Live with the release of a new live action trailer starring James Franco and Lenny Kravitz. Helmed by director Jonathan Krisel (Portlandia, SNL), the “Win the Crowd” ad features the hilarious actor and the legendary rock-star going head-to-head to see who truly is the king of the music festival circuit in Guitar Hero Live. The trailer features Kravitz’ hit track “Are You Gonna Go My Way,” which will also be playable in the game. The start of the campaign sets the stage for the release of Guitar Hero Live, which marks the beginning of a new era in music games and introduces two exciting new ways to play the game: GH Live, in which you play in-front of real crowds who react to your performance, and GHTV, the world’s first playable music video network.

Creative Credits:
Ad Agency: 72andSunny
Chief Executive Officer: Eric Hirshberg
Client: Activision
Chief Marketing Officer: Tim Ellis
VP, Consumer Marketing: Ian Trombetta
Senior Manager, Consumer Marketing: Orlando Baeza
Coordinator, Consumer Marketing: Jared Castle
Chief Creative Officer: Glenn Cole
Executive Creative Director: Bryan Rowles
Group Creative Director: Frank Hahn
Creative Director/Designer: Peter Vattanatham
Creative Director/Writer: Tim Wolfe
Lead: Evan Brown
Sr. Designer: Jon Hall
Writer: Ryan Iverson