Canon's latest installment of its Rebel With A Cause campaign showcases a unique program using comedy as therapy to build confidence in youth that have been bullied.
The video from Grey New York, features YouTube video creator and anti-bullying advocate Anna Akana who lost her sister to suicide because of bullying. Akana worked with the Groundlings comedy troupe to help teenagers tap the power of comedy.
The video coincides with October as National Bullying Prevention Awareness Month.
CREATIVE CREDITS:
Advertiser: Canon
Spot Title: Rebel With A Cause – Anna Akana
Ad Agency: Grey NY
Creative:
Chief Creative Officer: Andreas Dahlqvist
Head Of Innovation: Darren Moran
Group Creative Director: Anthony DeCarolis
ACD/ Copywriter: Natalie Rose
ACD/ Art Director: Rodrigo Burdman
ACD/ Art Director: Andrew Barrett
ACD/ Copywriter: Pieter Melief
The Groundlings Writer: Jimmy Fowlie
The Groundlings Writer: Ariane Price
Account:
EVP, Global Account Director: Rick Reilly
SVP, Account Director: Nikki Maizel
VP, Account Director: Kate Kim
Account Executive: Abel Flint
Strategy Director: Steve House
Strategist: Sarika Patel
Grey Activation + PR
President, Grey Activation & PR: Amy Tunick
SVP, PR: Courtney Engel
VP, Activation: Nicole Feldman
Account Director, Talent, Licensing & Casting: Stacey Gersten
Account Director, PR: Ryan Hallett
Account Supervisor, Activation: Lindsey Wood
Account Supervisor, PR: Ashley Pultz
Account Executive, PR: Meaghan Murphy
Assistant Account Executive, Activation: Yael Herman
Lead Creative Director, Activation + PR: Elizabeth Valleau
EXECUTIVE PRODUCTION: Townhouse
Townhouse President: Bennett McCarroll
Townhouse Director of Integrated Production: James McPherson
Townhouse Producer: Lauren Tuttman
Townhouse Assistant Producer: Jacob Herman
Townhouse Music Producer: Zachary Pollakoff
Production Company: Townhouse Studios (New York, NY)
Director: Anthony DeCarolis
Director of Photography: David Vollrath
Editor: Jesus Sepulveda at Townhouse Studios
Music/Sound Design: Dante Desole at Townhouse Studios
Principal Talent: Anna Akana