Throughout the years, Jeep® has always been linked to freedom, authenticity, adventure & passion.The all-new Jeep® Renegade expands the brand's vehicle lineup with a contemporary design while staying true to the adventurous lifestyle and 4x4 capability Jeep is known for; it feels as if it’s designed for those wanting to travel stylish but aren’t afraid to seek adventurous routes.
At the launch of this model in Belgium, drivers around are challenged to do something out of the ordinary, because we claim that the Jeep®Renegade is not for ordinary people. And only those who are keen on being extra-ordinary will certainly be attracted to the Jeep® Renegade.
Credits:
Advertising Agency: Bowling, Brussels, Belgium
Agency website: http://bowlingbrussels.com/
Creative Director: Christophe Ghewy
Creative management: Gwenn Nevelsteen, Christophe Ghewy, Dimitri Mundorff
Strategic planning: Gwenn Nevelsteen
Account team: Sophie Van Elslander, Dimitri Mundorff
Design: Jan Sidgwick, Tessa Persoons, Sebastien Sanfilippo
Client: Fiat Chrysler Belgium