To celebrate the return of Holidays from £9.50, The Sun and Grey London, part of WPP's Team News, are urging the Great British public to embrace the New Year positively in their latest TV campaign.
Portraying an eclectic cast of Brits in training for the Great British holiday season, it urges the public to 'grab winter by the beach balls' and to get holiday ready, however eccentrically that happens to be. With the Rocky IV training montage sound track, the ad promises to vanish those stubborn January blues and help the nation kick-start the year with a smile.
The campaign runs from 1-19 January in the UK (and 2-26 January in The Republic of Ireland) and comprises 60', 30' and 20' executions. It was directed by MJ Delaney through Moxie Pictures, creatively directed by Dave Monk and created by Adam Chiappe.via: Grey on YouTube