Don't Cross The Line — Leo Burnett London PSA for Brake

More than 20 million UK residents watched the World Cup final apparently — with a fair few enjoying a drink. In our film we've used a phenomenon of this World Cup — the referees' white foam spray cans — to get across a message different from a free kick: Don't cross the line. Don't drink and drive.
Drink driving is still one of the biggest killers on our roads. One in six road deaths in the UK, result from crashes where the driver was over the drink-drive limit. A further estimated 65 UK road deaths per year are caused by drivers who are under the drink-drive limit, but who have significant amounts of alcohol in their blood. These deaths, and the many more serious injuries, can be stopped if all drivers pledge to not drink any alcohol — not a drop — before driving.

Credits:
Client: Julie Townsend, Deputy Chief Executive, Brake
Creative Ad Agency: Leo Burnett London
Executive Creative Director: Justin Tindall
Creative Director: Justin Tindall
Copywriter: Alan Turner & Julian Tisdale
Art director: Alan Turner & Julian Tisdale
Production company: Rebel@Outsider
Director: Nik Lowicz
Editor: Nik Lowicz
Post-production: Rebel@Outsider