Butter and margarine form the perfect match in this heart warming little Romeo and Juliet tale for Unilever's margarine brand Rama. Meet the Butterboy, wandering around lonely in a cold refrigerator seeking his one and only soul-mate. Meet a happy bunch of groceries that fills the air with love. And eventually meet the Margarine Girl, the enchanting little princess to unfold, who most likely will become the new face of the brand.
Credits:
Creative Advertising Agency: Ogilvy & Mather, Germany
Senior Producer: Tanja Frohwerk (Frankfurt a.M.)
Creation: Bettina Biermann, Meike Herr (Düsseldorf)
Account Management: Simone Schröder, Marei Wilke (Düsseldorf)
Production: Sehsucht GmbH
Director: Martin Härlin
DOP: Björn Haneld
Animation Director: Hans-Christoph Schultheiss
Producer: Christiane Mülstegen, Stephan Reinsch, Jan Tiller
Character Design: Anja von Harsdorf, Julius Brockelmann
Art Department: Julius Brockelmann, Axel Brötje, Anja von Harsdorf
Set Supervisor: Daniel Jahnel
Animation: Jakob Schulze Rohr
3D Lead: Daniel Jahnel
3D Artists: Stephan Haidacher, Heinrich Löwe, Rafael Vicente, Sebastian Welti
Technical Director: Martin Chatterjee
Compositing: Florian Zachau, Alexander von der Lippe
Edit: Annett Kiener
Grading: Andreas Teichert
Software
Animation: Autodesk Softimage XSI
Sculpting:Pixologic ZBrush
Edit: Avid Media Composer
Compositing: Nuke
Grading: DaVinci Resolve
Online: Autodesk Smoke