A List Sunglasses   +  Public Awareness

"Safe Sex for Seniors" This PSA Doubles as How-To Visual Demonstration in Pleasure

Originally released in April of 2012, this psa is worth a second look.

In the past 5 years, the rate of STDs among active seniors has risen over 70%. This public service announcement created by Safe Sex For Seniors created by DDB's New York office promotes the importance of using condoms, illustrated by mature adults in various poses of the Kama Sutra.

Credits:
Creative Ad Agency: DDB, New York
CCO: Matt Eastwood
ECD: Janet Guillet
Head of Art: Menno Kluin
Designer: Juan Carlos Pagan
Creative Director/Copywriter: Beth Mart
Creative Director/ Art Director: Dianne Rella
Account: Jen Pearse-Haran
Executive Producer: Joanne Diglio
Edit House: Union Editorial
Editor: Michael Colao, Ben Longland
Head of Production: Ed Zazzera
Director(s): RIESS/HILL
Edit House: UNION EDITORIAL NY/LA
PRODUCTION CO: PAYDIRT
MUSIC HOUSE: SINGING SERPENT
COMPOSER: BRANDON O'CONNOR

Production House:
Executive Producers: Jonathon Ker, Jeremy Barrett
Producer: Leah Fleischmann
DP: Chris Riess