Volkswagen UK is launching the final instalement, "Chase", part of its campaign to promote its long-standing support of independent cinemas throughout the UK.
The series of films, created by adam&eve DDB, sees the brand move away from its âSee film differentlyâ platform of the past few years, with the new line "Made for real life, not the movies".
It comes from the simple observation that although Volkswagen cars may be great for the needs of everyday life, they wouldn't be great cars to have in action movies, because of the safety technology they are equipped with.
Written by Nikki Lindman and Toby Brewer, directed by Hollywood movie director Paul W.S. Anderson at MOB Films, the films — Bus, Chase and Explosion — each portray classic action movie story lines. However, rather than featuring the typical action movie cars, Volkswagen cars star at the centre of each film.
The drama quickly unravels, thanks to various safety features, turning the films from high-action and high-drama films, to anti-action films rather quickly.
Communications Manager at Volkswagen UK, Silke Anderson, said: "We challenged adam&eve DDB to make our cars the centre of our long running cinema idents, which they did and more. We are sure that the public will like Made for real life' as we much as we do."
Creative Credits:
Ad Agency: adam&eve DDB, UK
Director: Paul W.S Anderson
Creative: Nikki Lindman
Creative: Toby Brewer
Producer: John Brocklehurst
Production company: MOB Films
Junior Art Director: Jeremy Craigen
Business Director: Johnathan Hill
Agency Producer: Pamie Wikstrom