Women have always been told that they shouldn’t be too much of anything. Not too loud, too provocative or too aggressive, neither too reluctant, too emotional nor too passive. But telling women that they are too much of something really is just another way of saying that they should conform to outdated norms.
This campaign features five strong, independent women as great examples of how successful you can become if you don’t let anyone dictate how you behave. Because if you round your edges, you lose yourself — you can never be too much you.
The film:
The women:
The Credits:
Creative Agency: Forsman & Bodenfors
Music by Seinabo Sey
images via: Forsman&Bodenfors
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