A List Sunglasses   +  European Ads

See how Scania’s truck performance made it possible to build a 750 000 square foot clock entirely made by trucks.

Scania has taken on the toughest challenge of them all – the race against time. A challenge that involved 14 trucks having to keep track of every second. Literally. At a deserted airfield in the middle of nowhere, Scania set out to create a gigantic clock made out of trucks – one that would run for 24 hours straight.

How do you keep the first ever clock made of trucks running for 24hrs? Watch below to see how the Scania Clock ad was created.

The Ad Credits:
Advertising Agency: TBWA, Stockholm, Sweden
Executive Creative Directors: Kalle Widgren, Kalle Widgren
Executive Client Director: Robert Schelin
Creatives: Alexander Fredlund, André Persson, Lina Franzon, Stephanie Moradi
Producer: Anna Bergström
Account Manager: Annika Molnár
Planner: Håkan Engler
Graphic Designer: Christian Styffe
Additional Credits: B-reel
Director: Patrik Gyllström