Fun-loving Swedish brand Monki designs clothes to inspire girls to dare to wear what makes them feel great and the brands newest campaign created by Snask doesn't hold back on empowering women. To celebrate their 10th anniversary Monki is celebrating by putting it's foot down and banners up.
Below, Vogue writer Karley Sciortino talks about pleasing yo'self.
Lea Rytz Goldman, managing director at Monki says "”Empowering women has been a part of the Monki DNA from the start back in 2006. This Monkifesto campaign represents a new step and a commitment for us as a brand. Our aim is to change attitudes. And if we can contribute to doing that, we will be prouder of that than of any other achievement.” See the full #Monkifesto campaign over here at Monki's website.
[image via Monki]
The Credits:
Advertising Agency: Snask, Stockholm, Sweden
Creative Director: Fredrik Öst
Art Director: Magdalena Czarnecki
Copywriter: Alexandra Arvidsson
Photographer: Arvida Byström