Samsung Galaxy S4: The Smart Phone Line

Samsung Galaxy S4: The Smart Phone Line
Unlike some of the recent line ups for the new iPhone, Samsung does one better with "The Samsung Galaxy S4 Smart Line." In New Zealand, Samsung saved its customers the pain of lines by creating a digital queue for the launch of the Galaxy S4. In an update of the virtual queue idea, with customers also acting as marketers, people could move up the line by their use of social media: the more likes, re-tweets and comments they got on S4-related content, the closer they moved to the front.
Credits:
Creative Advertising Agency: Colenso BBDO, New Zealand