Robots and humans go social with each other in “Never Too Next,” a striking new: 60/:30/:15 spot for Kohler by agency DDB Chicago. The NYC music company PULL helped to tell the story with an inventive track.
An intergalactic cocktail party is the scene for “Never Too Next,” where high-functioning robots are mingling with humans. DDB Chicago looked to PULL composer Mitch Davis for music that the futuristic guests might be listening to — however, the track would have to act as a hybrid between score and source.
“What made this project interesting was that it had to move back and forth between score and environmental music,” says Davis. “For example, a partygoer is dancing and the music had to morph into something reflecting her dance moves, but still keep on working as score from there. The dance music had to come in and drop out in equally organically fashion.”
PULL’s studios are located in NYC’s SoHo neighborhood. PULL has created music and sound for elite brands including Nike, Apple, AT&T, ESPN, American Express, UPS, Mercedes, L'Oreal, Volvo, Wild Turkey, Absolut, Smirnoff, MTV, Vh1, Captain Morgan's and many more.
Creative Credits:
Ad Agency: DDB Chicago
CCO: John Maxham
ECD: Jean Batthany
GCD: Nathan Monteith
CD Art: Kurt Riemersma
CD Copy: Matt Ben Zeev
Chief Production Officer: Diane Jackson
Executive Producer: Debora den Iseger
Executive Art Producer: Suzanne Koller
Production Manager: Scott Terry
Production Company: MJZ
President: David Zander
Senior Executive Producer: Eriks Krumins
Director: Dante Ariola
Line Producer: Natalie Hill
DP: Phillipe Le Sourd
Production Designer: Christopher Glass
Music House: PULL, New York
Composer: Mitch Davis
Executive Producer: Scott Brittingham
Editorial: No6TV
Editor: Amanda Perry
Assistant editor: Danny Fogarty
VFX: Jamm Visual
VFX Supervisor/Lead CG Lighter: Andy Boyd
VFX Supervisor/Lead Compositor: Jake Montgomery
Lead CG FX Artist: Zachary DiMaria
Flame Artist: Pat Munoz
Flame Artist: David Hernandez
Nuke Artist: Kenneth Brown
CG Artist: Nha Ca Chau
CG Artist: Huisoo Lee
CG Modeling: Aaron Hamman
CG Modeling: Joel Durham
Executive Producer: Asher Edwards
Producer: Ashley Greyson
Color: Company 3
Audio Post: The Studio, Chicago