NatWest's latest ad was filmed in black and white, the film asks it's viewers to hold the bank to accountable for its actions. Created by M&C Saatchi, London the film edits a collection of clips and films that demonstrate a range of personality traits, both good and bad.
- [message]
- Creative Credits:
- Chief marketing officer, RBS Group; David Wheldon
Ad Agency: M&C Saatchi, London
Chief creative officer: Justin Tindall
Creative directors: Mark Goodwin, Grant Parker
Creative team: Steve Hall, Danny Segar
Strategy director: Steve Parker
Senior account director: Anna Heracleous
Producer: Angela Zabala
Head of art: Grant Parker
Production company: Pulse
Director: 32
Media: ZenithOptimedia