New York City FC is the first Major League Soccer (MLS) team to play within the five boroughs of New York City. The 'Along These Lines' video is the newest addition to the club’s marketing campaign, ‘Support Your City,’ the ad was created by ad agency Johannes Leonardo and we like it!
The video is a visual interpretation of the city, using its myriad of subway lines that connect 8 million residents to represent the link between the club itself and the city it plays for.
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- CREATIVE CREDITS:
- Agency: Johannes Leonardo
Chief Creative Officers: Jan Jacobs & Leo Premutico
Creative Directors: Wes Phelan, Matt Edwards
Associate Creative Director: Joaquin Lynch-Garay, Federico Munichor
Account Supervisor: Adam Rubin
Producer: Dustin Grant
Strategist: Georgia Lindsay
Production Company: Greenpoint Pictures
Director: Logan Roos
Founding Partner: Michael Kuhn
Partner: Jacob Lincoln
Executive Producer: Tatiana Rudzinski
Executive Producer of Sales: Jordana Freydberg
Creative Director: Niles Roth
Producer: Willa Goldfeder
Post-Production Producer: Katrina Bayoneto
Editor: Logan Roos (Greenpoint Pictures)
Editor: Misha Spivack (Loroto)
Music Composer: Andy Park
Color: Company 3
Colorist: Tom Poole
Commercial Producer: Clare Movshon
Assistant Colorist: Kath Raisch
Sound Mix: Sonic Union
Sound Mixer: Owen Shearer
Studio Director: Justine Cortale
Scheduling Producer: Pat Sullivan
Voiceover Recording: GrooveGuild
Founder, Head of Music Supervision & Licensing: Al Risi
Partner, Creative Director: Paul Riggio
Head of Production: Janice Brown
the creds via: Adweek/Adfreak