The new brand advert created by The Leith Agency, for the Royal Bank of Scotland shows the bank's commitment to the people of Scotland. The ad features a piano version of the song "Out of the Blue" by Prides.
Filmed all around Scotland, the commercial tells the story of a Royal Bank ten pound note and the people (and the lives) it touches.
- [accordion]
- Creative Credits List:
- Tagline / Brief:
Whoever you are, wherever you are in Scotland, we’re with you every day. For all the things that matter.
We’re more than just the Royal Bank of Scotland, we’re the Royal Bank for Scotland.Creative Ad Agency: The Leith Agency, Edinburgh, UK
Production: MTP, Glasgow.
Country: United Kingdom
Director: Si
Director: ad
Creative Director: troy farnworth
Creative Director: Phil Evans
Copywriter: Aron Sidhu
Agency Producer: Les Watt
Associate Producer: Tim Tyrell - Notes — Behind The Scenes
Take a wee peek behind the scenes the ad. Filmed all around Scotland, the commercial tells the story of a Royal Bank ten pound note and the people (and the lives) it touches. Recognise the locations? Music is by Prides, by the way. We love this tune.