A List Sunglasses   +  Public Awareness

Moving new CIBC Run for the Cure "In Her Shoes" Film

A moving new spot based on the real-life experience of Anne Wood comes to us from Toronto's Cundari for the Canadian Breast Cancer Foundation CIBC Run for the Cure.

Knowing that most people support a cause when they feel personally connected, the focal piece of our campaign is a film that’s based on a true story. Through her eyes, we experience the full arc of her story from diagnosis through to cancer treatment. Andrew Simon, chief creative officer at Cundari.

Register to walk or run today at http://www.CIBCrunforthecure.com

Creative Credits:
Ad Agency: Cundari, Toronto
Art director: Jason Lee
Writer: Francesco Grandi
GCDs: Cory Eisentraut, Mike Sipley
Chief creative officer: Andrew Simon
Producer: Alina Prussky
Director: Michael Lawrence
DOP: Kiel Milligan
Production company: Sons and Daughters
Editorial: Married to Giants
Sound: Apollo Music
Colour: Tricia Hagoriles/Alter Ego