To show off the movement of the new Gillette Fusion ProGlide with FlexBall Technology, Son Lux (Ryan Scott) was asked to compose an original piece of music and play it on a piano rigged with the razors.
This was his performance at the Hammerstein Ballroom in New York City.
Creative Credits:
Ad Agency: Grey
Production Company: 1stAveMachine
Director: Asif Mian
Executive Producer: Sam Penfield
Producer: Leigh Goldstone
Chief Creative Technologist: Bob Partington
Director of Photography: Zak Mulligan
Art Director: Jason Curtis