Remember Marcus, the San Francisco 49ers fan whose dreams of Super Bowl championship were trashed by his Ravens-loving wife Carmen that we first met last year in Tide's Super Bowl ad?
They're both back in a new Tide commercial to kick off the NFL's 2013 season. The ad first aired during the Broncos-Ravens matchup on opening night this past Thursday. This time Marcus pulls the bait-and-switch on Carmen by washing the jerseys of every team that would be playing the Ravens this year.
Credits:
Creative Ad Agency: Saatchi & Saatchi, New York
Chief Creative Officer: Con Williamson
Global Creative Director: Maru Kopelowicz
Creative Director: Laura Mulloy
ACD/Copywriter: Luke Behrends
ACD/Art Director: Keiji Ando
Producer: Daniel Miller
Director: Chris Hopper
Production Company: Uber Content