Eleanor Friedberger, and Segura Viudas Cava, invite you to raise a glass to your friends this holiday season. Hear her put a modern spin on this holiday classic, played on hundreds of glasses of Cava.
The new holiday film featuring musician Eleanor Friedberger playing her rendition of the holiday carol Auld Lang Syne. In this performance, she trades in traditional instruments for 1,000 flute glasses filled to varying levels with Segura Viudas cava, bringing the melody to life using just the flutes and two drumsticks. The audio was recorded live as she played the glasses. This short film, which is Eleanor’s first collaboration with a brand partner (Segura Viudas), is beautifully shot and seasonally timed.
The just-launched video was produced by cava brand Segura Viudas and their creative agency Naked. Eleanor Friedberger is an American musician most famous for being one half of the indie rock duo, The Fiery Furnaces along with her older brother. Her third solo album entitled New View is schedule for release January 22, 2016 on Frenchkiss Records.
Creative Credits:
Client: Segura Viudas Cava USA
Brand Manager: Josep Ferrer
Ad Agency: Naked
Chief Creative Officer: Izzy DeBellis
Art Director: Matthew Gould-Lucht
Copywriter: Jerry Abejo
Executive Producer: Kurt Peloquin
Managing Partners: Anthony Bianco & Paul Sevigny
Account Manager: Gabriella Dickens
Directed by GOOD LOOK
Produced by GOOD LOOK
Music and mix by Big Foote Music
Music arrangement Darren Solomon
Audio post mix Steve Depalo
Executive Producer Paul Seymour