This season Hyundai promises to make the fan experience better for football fans across the country. As an official sponsor of the National Football League (NFL), Hyundai will begin this initiative at the 2016 NFL Kickoff in Denver with exciting events for fans and a new creative campaign.
"At Hyundai, just like the players and teams of the NFL, we are in the constant pursuit of better – from our vehicles, all the way through the shopping and ownership experience," said Dean Evans, CMO, Hyundai Motor America. "We are excited to start our second year as an NFL sponsor with the 2016 NFL Kickoff Presented by Hyundai, providing fans exclusive access to NFL Legends and exciting, top-notch entertainment to celebrate the start of the season. Our creative and social media campaigns will help bring fans closer to the game they love."
2016 NFL Kickoff Presented by Hyundai
Hyundai will be the presenting sponsor of the 2016 NFL Kickoff Concert in Denver. Hyundai will host local NFL Legends for autograph sessions, provide fans a fun green screen photo opportunity, offer giveaways including blue and orange sunglass and have interactive vehicle displays at Kickoff Village, the outdoor fan festival in Denver's Civic Center Park.
On Thursday, September 8, multi-platinum artists Dierks Bentley and OneRepublic will perform live in Civic Center Park at the 2016 NFL Kickoff Presented by Hyundai Concert. The concert is free and open to the public. Concert gates open at 3:00 p.m. MT, with performances beginning around 4:30 p.m. MT. Performances by Bentley and OneRepublic will be featured in simulcast coverage of the pregame show from 5:30-6:30 p.m. MT on NBC and NFL Network for all NFL fans to celebrate the start of the new season. Hyundai's on-site Kickoff activation is managed by Advantage International.
Hyundai's New NFL Creative
Building on Hyundai's creative from the 2015 season, the new campaign centers on how the brand celebrates fan passion for and loyalty to their NFL teams. Hyundai's "Fishing Trip" 30-second spot, which will run during the season opener, shows how the new Elantra and its Proximity Key Entry with Push Button Start is the perfect vehicle for fans to enjoy game day easily and hassle-free. The spot features a diehard Miami Dolphins fan whose Sunday improves because of the vehicle's innovative technology, organically demonstrating the connection between the brand and loyal NFL fans.
"Choices," another 30-second spot slated for kickoff day, also spotlights fan passion and loyalty. A Pittsburgh Steelers fan seamlessly cares for his infant and never misses a minute of the Steelers game because of the Hyundai Santa Fe's 8-inch Touch Screen with SiriusXM Recording Feature. Both ads will run in NFL broadcast and online properties, and network game coverage throughout the season, as well as on Hyundai's YouTube channel. These ads are just the first in a series of football-themed creative in a season-long celebration of the sport and its fans.
The Credit(s):
CREATIVE
Ad Agency: Innocean USA
CCO: Eric Springer
Group Creative Director: Barney Goldberg
Associate Creative Director, Art: Jose Eslinger
Associate Creative Director, Copy: Carissa Levine
ACCOUNT
VP, Group Account Director: Marisstella Marinkovic
Account Director: Bryan DiBiagio
Account Supervisor: Jene Crandall
Account Executive: Alison O'Neill
Director of Product Information: Brian Bittker
Product Information Specialist: Lawrence Chow
PLANNING & STRATEGY
Senior VP, Planning and Research: Frank Striefler
VP, Planning Director: Kathleen Kindle
MEDIA
VP, Media Planning: Ben Gogley
Media Director: James Zayti
PRODUCTION
VP, Director of Integrated Production: Victoria Guenier
EP/ Content Production: Nicolette Spencer
Content Producer: Melissa Moore
PRODUCTION SERVICES
Business Affairs Director: Ann Davis
Assoc. Business Affairs Director: Lisa Nichols
Broadcast Traffic Supervisor: Theresa Artaserse
Broadcast Traffic Manager: Valerie Neibel
Project Management Supervisor: Darin Schnitzer