The new Apple iPhone 7 ad entitled "Balloons" pays tribute (we hope that was the intention) to the film The Red Balloon, directed by Albert Lamorisse from back in 1956 or it could be paying tribute to the Sony José González – Heartbeats Bravia ad, both videos below.
The TBWA\Media Arts Lab created spot promotes the 7's new expressive messages that allows you to actually send those sweet balloons to all your friends.
Creative Credits:
Ad Agency: TBWA\Media Arts Lab
The Red Balloon Film
Sony Bravia Bouncy Balls Ad