Kenco’s TV ad about how we’re helping young people in Honduras stay out gangs by teaching them to become coffee farmers. UK coffee brand Kenco takes on the gang epidemic in Honduras with a cinematic new: 60 cut by Whitehouse Post Editor John Smith via JWT London.
Directed by RSA’s Johnny Hardstaff, the daring spot sheds light on a real social issue in Honduras, a country which reportedly has some of the world’s most dangerous slums. The spot is part of a new Kenco “Coffee vs Gangs” initiative that aims to target 20 young people in order to help them receive the education and training necessary to become coffee farmers.
Creative Credits:
Client: Mondelez International – Kenco
Title: “Tattoos”
Agency: JWT London
Executive Creative Director: Russel Ramsey
Creative Director: Jaspar Shelbourne
Copywriter: Jess Oudot
Art Director: Matt Leach
Account Directors: Adrian Ash, Emma Howarth, Patrick Netherton, Angus Flockhart
Account Planners: Neil Godber, Helen St. Quintin
Producer: Carley Reynolds
Assistant Producer: Lula Boardman
Media Agency: PHD
Account Planners: Sarah Nugent, Rebecca Stafford
Production Company: RSA
Director: Johnny Hardstaff
Executive Producer: Annabel Ridley
Editorial Company: Whitehouse Post
Editor: John Smith
Executive Producers: Lisa Kendrick, Bebe Evwaraye
Post-production, VFX: Absolute
Music: Eclectic
Composers: Colin Smith, Simon Elms
Sound Design: Greek Street Studios
Sound Designer: Dan Weinberg
via: Trust