A List Sunglasses   +  UK ADVERTS

If I Were A Toy Ad, Experience The Magic At Smyths Toys Superstores

The story documents the journey through the imagination of a charming young boy Oscar who becomes enchanted by the toy store before him, using the lyrics of the Beyonce hit ‘If I Were a Boy’ and changing it to ‘If I Were a Toy”.

The ad is bursting with the latest and greatest selection of toys which can be found in the Smyths Toys Superstore 300 page toy catalogue.

Creative Credits:
Ad Agency: McCann, Manchester
Copywriter: Becci Tyrrell
Art director: Adam Richardson
Creative directors: Dave Price, Neil Lancaster
Planning director: Julie Randall
Agency producer: Hannah Entwistle
Production company: Outsider
Post production: MPC
Director: Henry Littlechild