RingSide Creative and Cutters Studios divisions Flavor, Cutters and Dictionary Films share their recent Ford Trucks project created through Team Detroit. Entitled "Front and Back," the: 30 spot extends the long-running Ford Trucks "Rant" campaign with a bold, powerful homage to heroism and reliability, using a hybrid design and animation style and original live-action footage shot on-location in Los Angeles.
The spot debuted nationally in the U.S. earlier this month and will continue to air in targeted placements online, during high-profile broadcasts and on cable.
Creative Credits:
Ad Agency: Team Detroit
Group Creative Director: Brad Hensen
Creative Director: Beth Hambly
Executive Producer: Bob Rashid
Production Company: Dictionary Films
Executive Producer: Megan Maples
Managing Director: Chris Rossiter
Line Producer: Richard Kaylor
Director of Photography: Jordan Valenti
Design Company: Flavor
Executive Creative Director: Brad Tucker
Executive Producer: Darren Jaffe
Animator: Chris Anderson
VFX and Finishing Company: RingSide Creative
Executive Producer: Dave Peyton
Producer: Katie Thompson
Lead Creative: Keith Slawinski
Creative Artists: Ann Allen, Dimitri Bourdos, Sean Branham, Brian Gustafson, Gwen Michael, Tricia Mitzelfeld, Nick Mouhot, Gabriel Rybicki, Paul Williams
Colorist: Rick Unger
Finish Editor: Mat Mieras
Finish Assistant Editor: Brian Kearns
Editorial Company: Cutters
Editor: Chris Moore
Assistant Editors: Justin Grosjean, Mike Moore,
Executive Producer: Mary Connolly
Final Mix Company: Sound Lounge