Gocompare.com is launching a new TV ad on Christmas Eve showing its money saving heroes ‘busting a gut’ to get customers the right deal on their insurance policies and household bills.
The new ad, created by Fold7, marks a new chapter in Gocompare.com’s campaign, this time focusing on the characters who inhabit the fictional town of LlandofsavingmoneyandgettingtherightdealgogoGoCompare. The spot aims to demonstrate the comparison site’s promise of ‘working harder for you’.
In the 60-second TV ad, called ‘Go Go Power’, the deal finding characters that were introduced in previous TV ads all come together as a team for the first time. The ad shows them springing into action at the touch of a button, ready to do everything they can to save customers money and find the right deals.
The characters are: Mick and Mike, the mechanics and car insurance experts; Glynn, aka the ‘House Whisperer’, for home insurance; Leo the ‘Wiggle Workout’ instructor who helps people get their energy and credit card bills into shape; the optician who lets people see policy details more clearly with Defaqto lenses; and Julie the tour guide, the human homepage and team leader.
The ad will run on TV and VOD channels and will be supported by radio ads.
Kevin Hughes, chief marketing officer at Gocompare.com, said: “Over the last year we have introduced audiences to the various characters who live and work in the Llandofsavingmoney, all of whom specialise in finding people the right deals on various insurance, money and energy products. With this advert we want to bring them all together and demonstrate how, as a team, all of us at Gocompare.com work harder to help our customers.”
Ryan Newey, executive creative director at Fold7, said: “Gocompare.com is dedicated to going the extra mile for its customers and we wanted this campaign to reflect that through the characters who live in LlandofsavingmoneyandgettingtherightdealgogoGoCompare. They’re the super heroes of price comparison.”
Creative Credits:
Ad Agency: Fold7
Creative Director: Ryan Newey
Business Director: Paul Howarth
Agency Producer: Georgia Dickinson
Director/ Production Company: Olly Williams – Another Film Company
Producer: Simon Monhemius – Another Film Company
Editor: Leo — Stitch
Post Production: Filament
Sound Design: Miles – Grand Central
DoP: Sam Goldie