Shot in each of the 32 qualified countries, the new Visa World Cup Digital Campaign shows how every nation has its own charismatic Samba
Every country has its own Samba, its own joy, its own way of dancing with a football. And since every dance needs a unique song, Visa invited musicians from each of the 32 qualified countries to reimagine the Brazilian favorite “Maria Caipirinha” (Samba da Bahia). Then they asked 32 filmmakers to show the world how their nation celebrates the FIFA World Cup.
The result is The Samba of the World, a spirited journey around the globe. Get to know each country's wonderfully unique way of celebrating – including regional dance moves, food fans enjoy on match days, the type of gear they wear, even their country's football rituals and history.
Select each country's flag at the Visa World Cup site to jump between all 32 films. Or go straight to The Samba of the World YouTube playlist.
The Visa site also has a Teletransporter that, using your webcam, puts you in some classically World Cup situations like taking a selfie with Zidane and Cannavaro, giving rubdowns to players, and doing Higuita's unmistakable scorpion save. New templates are added as the tournament progresses allowing fans to live the matches' most talked about moments.
Visa Samba of the USA...
Visa Samba d'Italia (Samba of Italy)...
Visa Samba Hrvatske (Samba of Croatia)...
Creative Credits:
Agency: AKQA
Creative Directors: Hugo Veiga, Diego Machado
Art Director: Cloves Menezes, Daniel Soares
Sr. Designer: Tim McCracken
Copywriter: Josh Kobrin
Producer: Amy Yvonne Yu
UX Design: Emma Lawler
Developers: Mayo Tobita, Hiro Yamane, Richard Tirta
Account: Lauren David, Cristiano Alburritel, Ricky Schramm
Production Company: SKUNK
Adviser to Directors: Saman Kesh
Music: COPILOT Strategic Music + Sound