Orangina Miss O !, launches The Antifoot Can.
The very first can that can switch off every single football game on TV, in total secrecy.
Orangina Miss O !, is the low calorie version of Orangina, the french soda.
To all women and men that are not interested in Football.
What will be all over the news this summer?
Football.
We’ll watch football, drink football, breathe football
Thousands of live feeds and post game analysis
Thousands of conversations in bars,
Thousands of promotional displays in your stores
Thousands of passionate songs: sung nicely… or not.
But hidden behind these figures, lie even more outrageous ones: the figures talking for those who are not interested in Football – or that can’t even stand it
The 4 billion women and men that are not willing to watch a single game.
The 37 million French women and men that have no interest in Football.
Nothing shocks you ?
This summer the minority of people who cherish football in their hearts, will impose their will on the vast majority who want nothing to do with it.
Fortunately with Orangina Miss O ! , we stand by this unjustly silenced majority: the women, and men, who are imprisonned in the shackles of football.
That’s why we’ve invented THE ANTIFOOT CAN
Creative Credits:
Agency: Fred & Farid, Paris
Brand: Orangina France
Campaign: THE ANTIFOOT CAN BY ORANGINA MISS O ! #CanetteAntiFoot
Creative directors: Fred & Farid
Copywriters: Ugo Martinez et Guillaume Roukhomovsky
Art Directors: Guillaume Roukhomovsky , Radouane Gouassi
Brand supervisor: Stanislas de Parcevaux, Florence Burtin,
Aline Bonnet, Romain Burgevin, Fanny Comau
Account Director: Florent Depoisier
Social media manager: Matthieu Bouillot
Agency producer: Deji Odulate
Production: Wanda Production
Director: Patrick Cassir
Producers: Hélène Ségol, Marie Le Roux