Coors Light Canada has launched a new 60-second spot that introduces a new character for the brand. Meet Mountain Man, a mountain man who wears a bear head hat that talks.
Created by Leo Burnett Toronto, directed by Soft Citizen directorial duo The Perlorian Brothers, and edited by Rooster Post's Marc Langley, the spot highlights possible adventures of the impending summer season.
The 60-second spot will live online, while 30-second commercials will run on TV through until the end of summer.
Creative Credits:
Client: Coors Light
Name of commercial: Say Yes To Yes
Agency: Leo Burnett
Creative Director: Judy John
Group Creative Director (AD): Anthony Chelvanathan
Group Creative Director (CW):: Steve Persico
Executive Producer: Emma Du Boisson
Group Account Director: Chris Perron
Production Company: Soft Citizen
Director: The Perlorian Brothers
Executive Producer: Link York
Editing Facility: Rooster Post Production
Editor: Marc Langley
Assistant Editor: Nick Greaves
Executive Producer: Melissa Kahn
Producer: Yumi Suyama
Colour Facility: Alter Ego
Colourist: Eric Whipp
Assistant Colourist: Patrick Samaniego
Finishing Facility: Fort York VFX
Lead Flame Artist: Paul Binney
Flame Artist: James Marin
Executive Producer: Amanda Larivière
Audio House: Grayson Matthews
Original Music & Sound Design — Grayson Matthews
Casting & Voice Direction: Grayson Matthews
via:
glossy
Shannon Stephaniuk
http://www.glossyinc.com