Fentimans’ first TV ad introduces a myriad of sordid Edwardian-era characters, reflecting the brand’s early-20th-century origins. The independent agency Sell! Sell! created the campaign, in which a series of well-to-do men and women fail to repress their lusty desires around bottles of Fentimans’ soft drinks. There is a duchess who flashes an ankle to her butler while he serves her drink, a cross-dressing judge and a policeman who likes to be tied to a bed and have Fentimans poured into his mouth by women in bloomers. The work was directed by Fern Berresford through Short Films. Post-production was handled by Rushes with grade by Simona Harrison and VFX by Jonny Hicks.
Creative Credits:
Product: Fentimans
Production Title: The Original Adult Soft Drink
Agency: Sell! Sell!
Producer: Fiona Plumstead
Production Company: Short Films
Director: Fern Berresford
Producer: Holly Hartley, Sara Cummings
Production Designer: Mark Denton @ Coy!
DoP: Chris Sabogal
Editor: James Rosen @ Speade
Music: Simopna Bass @ Pure Soho
Rushes Team
Producer: Emma Watterson
Colourist: Simona Harrison
VFX: Jonny Hicks
via: Rushes