Listen to smooth voice of Rutger Hauer as he narrates the new Lurpak Game On advert encouraging us to get back in the kitchen and start cooking again. The spot does a wonderful job of tempting us with "so, you like cooking shows, do you?" to images of a pile of screens showing TV cooks and social media foodie-shots before they explode as Rutger proclaims, "You're not a cook until you cook."
Christian Fischer, Lurpak global brand director, said in a statement: "We're constantly bombarded with food culture. Cooking has become entertainment and we're doing it less than ever. That's why we're stirring a cooking revolution and rousing 'sofa-chefs' back into the kitchen."
Creative Credits:
Ad Agency: Wieden & Kennedy, London
Creative directors: Freddie Powell, Hollie Walker
Food stylist: Kate Giovanni
Copywriter/art director: Becca Pottinger, Sam McCluskey
Agency executive producers: Tony Davidson, Iain Tait
TV producer: Genevieve Sheppard
TV production assistant: Tom Dean
Creative producer: Mark D’Abreo
Head of design: Karen Jane
Designers: Alex Sullivan, Ryan Teixeira, Phil Rosieur
Production company: Somesuch
Director: Daniel Wolfe
Executive producer: Tim Nash
Line producer: Sam Chitty
Director of photography: Tom Townend
Editorial company: Trim
Editor: Tom Lindsay
VFX company: Time Based Arts
Flame artist: Luke Todd
VFX producer: Sam Napper
Colourist: Simon Bourne, Framestore
Music supervisors: Abi Leland, Ed Bailie
Sound designer: Anthony Moore
Producer: Lou Allen
Photographer: Alex Telfer
Production company: Peter Bailey Productions
Post-production: Stanley's Post