A new ad campaign by American Airlines promotes civility in the air, encouraging passengers to be a little more considerate. The campaign, which begins this week, aimed at the “world’s greatest fliers,” the airline says it wants to get away from fixating on features like the speed of its Wi-Fi or the size of the entertainment console.
Instead, the campaign praises travelers whose actions — like ceding the armrest to the middle-seat passenger — make the in-flight experience a better one. “Customers really have a huge impact on the flying experience,” said Fernand Fernandez, American’s vice president of global marketing.
CREATIVE CREDITS:
AD AGENCY: CP+B
VP/CHIEF CREATIVE OFFICER: Ralph Watson
VP/EXECUTIVE CREATIVE DIRECTOR: Michael Raso
VP/EXECUTIVE DIRECTOR OF ART DIRECTION & DESIGN: Dave Swartz
COPYWRITER: Kathy Hepenstal
VP/ASSOCIATE DIRECTOR OF PRODUCTION: Sloan Schroeder
VP/EXECUTIVE VIDEO PRODUCER: Ramon Nuñez
JR. VIDEO PRODUCER: Shelby Hawkinson
EVP/MANAGING DIRECTOR: Danielle Whalen
ACCOUNT DIRECTOR: Joselyn Bickford
CONTENT SUPERVISOR: Claire Marquess
CONTENT MANAGER: Ben Song
EXECUTIVE BUSINESS MANAGER: Katherine Graham – Smith
BUSINESS AFFAIR MANAGER: Daphne Papadopulos
VP/ASSOCIATE PLANNING DIRECTOR: Jennifer Hruska
SR. STRATEGIST: Sarah Garman
STRATEGIST: Bethany Lechner
PRODUCTION COMPANY & CITY: Gentleman Scholar, Los Angeles, CA
CREATIVE DIRECTORS: William Campbell & Will Johnson
EXECUTIVE PRODUCER: Jo Arghiris
HEAD OF PRODUCTION: Rachel Kaminek
SENIOR PRODUCER: Tyler Locke
PROJECT LEAD: Chris Finn
COMPOSITORS: Ryan Kaplin & Romel Pablo
FLAME ARTIST: Karen Heston
PRODUCTION COMPANY & CITY: Plus Productions, Santa Monica, CA
EDITOR: Nick Lofting
ASSISTANT EDITOR: Bryce Harvey
SR. POST PRODUCER: Lennon Barnica
PRODUCTION COMPANY & CITY: Lime, Santa Monica, CA
ENGINEER: Mark Meyuhas
EXECUTIVE PRODUCER: Susie Boyajan
MUSIC COMPANY & CITY: JSM Music Inc, New York City, New York
CCO/CEO/COMPOSER: Joel Simon
COMPOSER: Jimmy LaValle (The Album Leaf)
EXECUTIVE PRODUCER: Jeff Fiorello
PRODUCER/ HEAD ENGINEER: Norm Felker
MEDIA AGENCY: MediaCom, NY