A List Sunglasses   +  UK ADVERTS

Moyee Coffee Supports Local Growers But Their New Adverts Are a Hilarious Reminder of How Unfair Live Can Be

This hideous rock star can have any woman he wants without trying at all. He doesn’t have to speak, shower, go to the gym, go to work, go on dates, tell good stories, cook, or even use a phone. All he does is play an instrument, and not very well. This is unfair. But Moyee FairChain Coffee is fairer than that. It leaves 50% more of its proceeds in the hands of local coffee growers. And it's delicious.

Below, second spot from the campaign, "End Of Days".

We are all going to die someday, and all of our achievements will turn into nothingness. Everyone and everything will simply turn into insignificant dust. Dust that is so insignificant that it won’t even be dust. It will be nothing.

Creative Credits:
Client: Moyee Coffee
Founder: Guido van Staveren van Dijk
Creative Director: John Weich
Agency: 180 Amsterdam
President, Chief Creative Officer: Al Moseley
Managing Director: Stephen Corlett
Executive Creative Directors: Dan Treichel, Dave Canning
Creative Director: Adam Noel
Art Director: Rachel Kennedy
Copywriter: Vito Catalani
Producer: Eline De Roo
Planner: Vincent Johnson
Brand Director: Katharina Schablitzki
Production Company: Camp David Films
Director: Robert Jitzmark
Producer: Nicola Jones
Director of Photography: Jallo Faber
Focus Puller: Johan Hannu
Production Designer: Karin Myrenberg
Stylist: Elsa Fischer
Hair, Makep: Johanna Nomiey
Editors: Jonas Wessman ("Rockstar"), Stefan Ström ("End of Days")
Postproduction: MPC and Frost VFX
Online: Samuel Schulthess@ Frost VFX
Rockstar: Per-Urban Österman
Rockgirl: Frida Poole
Voiceover: John Cavanagh
Equipment: Dagsljus Stockholm
Audio Postproduction: Wave Studios Amsterdam
Sound Design, Mix: Randall Macdonald @ Wave Studios Amsterdam
Creds via: AdFreak