Sweden national team captain Zlatan Ibrahimovic stars in the Volvo web film ahead of the 2016 UEFA Euro Cup, "Prologue" created by the creative shop Forsman & Bodenfors. Celebrating the independent mind and those who think differently, Volvo has centered in on the uncompromising Swedish striker who will captain his country at this years big tournament in France.
The Made by Sweden 'Prologue' ad promotes Volvo’s V90 car while focusing on a solitary Zlatan as he discusses his turbulent upbringing and the mentality which drove him to be one of Sweden’s greatest ever players.
“The campaign is a celebration of the independent mind, of the power that lies in the ability to think differently. There are many similarities between Zlatan’s and Volvo’s journeys. We haven’t got to where we are now by doing the same as everyone else,” said Anders Gustafsson, senior vice president of Volvo for Europe, Middle East and Africa.
Creative Credits:
Advertising Agency: Forsman & Bodenfors