Brewster Parsons, the award-winning visual effects, CG & design studio, has completed VFX for a new Lexus commercial, which literally runs circles around its competition. Created by Team One for Lexus, and helmed by the Sweet Shop’s Iain Mackenzie, the racy new spot entitled “Break the Circle” showcases the power of the Lexus GS sedan and its “Pursuit of Perfection.”
In stark contrast to the vultures circling the luxury competition, the Lexus GS 350 with its power and speed breaks through the pack leaving its competitors in the dust. We see the sedan tear through the desert landscape alone, a shining visage on an otherwise desolate landscape.
Creative Credits:
Spot Title: “Break the Circle”
Ad Agency: Team One
Group Creative Director: Craig Crawford
Associate Creative Director: Jim Darling
Chief Creative Officer: Chris Graves
Copywriter: Patrick O’Rourke
Producers: Jenny Valladares, Brandon Kusher
Executive Producer: Sam Walsh
Production Company: The Sweet Shop
Director/DP: Iain Mackenzie
Managing Director: Laura Thoel
Producer: Drew Santarsiero
Editorial Company: Whitehouse
Editor: Brandon Porter
Postproduction Company: APACHE
Colorist: Steve Rodriguez
VFX, CG, Design & Post Company: Brewster Parsons
Executive Producer/Founder: Darcy Parsons
Executive Producer: Jason Cohon
VFX Supervisor/Lead Flame Artist Andrew Eksner
Flame Artist: Sarah Marikar
CG Supervisor: TJ Burke
Producer: Persis Reynolds